EXPLORING HOTEL APPRAISAL DETERMINANTS AMID SALES TREND DURING COVID-19 PANDEMIC: USING A DANP-MV MODEL

In the current hotel sales trend due to COVID-19 pandemic, few empirical studies have discussed appraisal determinants and prioritization in terms of operational efficiency. This paper presents an innovative approach for practice efficiency based on multiple criteria decision making (MCDM). The DANPmV model is used identify related actual practices, including techniques decision-making trial evaluation laboratory (DEMATEL), DEMATEL-based ANP (DANP), modified VIKOR. result influential network relationship map (INRM) gaps aspiration level may contribute improving efficacy. practice, “discounted cash flow” becomes most determinant (dimension) “market survey” manageable one. More findings together with action plan are presented useful real world. Therefore, this could help appraisers parties, such as hospitality managers, investors, lenders, makers, better manage